best. gift. ever.
Choose a Sock Design to Customize
Feet deserve better. So we've made them the best pair of socks. Leave the rubber band ovals behind and step into the future: customizable Feet-Shaped Socks™.
Seamless and contoured to your natural foot shape, made in your favorite colors and with customizable text to keep your leg hands happy.
playful. personal. uniquely yours.
Each pair of socks is individually-made just for you by humans and robots in Brooklyn. Customize them to your favorite design. Add your favorite colors. Spread your message with your own custom text that’s knit right into the sock. Go bold. Be playful. Or keep it cool. You do you.
Make your own
feet-shaped for insanely comfortable feets
Your feet aren’t ovals. They are feet-shaped. And, they come in a left and a right. So that’s exactly how we made our socks - contoured and angled around your toes and made in your shoe size for the perfect fit. No excess fabric or seam to gather and rub. Leave those rubber band ovals others call socks behind and step into the future.
Get Your Pair
like foot pillows made out of clouds
Forbes called them “one of the products that changed my life and will change yours.” But we like how one fan put it: “they amaze.”
Made from buttery-soft Italian Merino wool, it means these are the softest, most comfortable socks you've ever worn. Go ahead, walk on a cloud. Triple dog dare ya.
Shop the Collection
The Nationals
Retro two-stripe design made with our futro production process and made personal with your own secret message on the back.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The Altas
A unique diagonal design, curved differently for left and right socks
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The Nationals
Retro two-stripe design made with our futro production process and made personal with your own secret message on the back.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The Altas
A unique diagonal design, curved differently for left and right socks
82% Wool, 17% Nylon, 1% Elastic
The Altas
A unique diagonal design, curved differently for left and right socks
82% Wool, 17% Nylon, 1% Elastic
The Nationals
Retro two-stripe design made with our futro production process and made personal with your own secret message on the back.
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic
The Altas
A unique diagonal design, curved differently for left and right socks
82% Wool, 17% Nylon, 1% Elastic
The New Standard
Better than your best regular socks.
82% Wool, 17% Nylon, 1% Elastic